The Kamani family and boohoo group have donated £500,000 of toys to this year’s Mission Christmas, to help ensure the appeal can help as many children as possible from Greater Manchester area.
Mission Christmas is run by Cash For Kids, which distributes toys to over 400,000 disadvantaged children across the UK. It is estimated that 1 in 3 children in Manchester are living in poverty, which Save the Children define as children living in a house with no central heating and going to bed at night without a hot meal.
Founded in Manchester in 2006, the Boohoo group (LON:BOO) started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.