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Is Google the future of TV?

Google has recently announced a new compact dongle for your TV. It provides more capabilities than a standard Chromecast dongle as it will run Android TV, with one major twist. This dongle will provide a bespoke interface (launcher) that is rumored to offer a more “content centric” interface or, to put it another way, will have less focus on apps and games.

Is this just another in a long list of widely available ‘Smart TV OS’ interfaces? Will this be the one UI to rule them all? Somehow, I doubt it. However, I do think it will be a good thing for the industry as a whole.

Let’s consider the history of video devices in the home. Years ago, we made the decision to fork out the cash to buy a shiny flat panel TV, debating whether a 42” inch with 1080p was worth missing a car payment. Or, if we could refinance the house and get that 50” HD TV that we were sure would give us a “better than reality” quality picture. It was great, for a few years until 3D TV came on the scene (remember those glasses!?). 3D never really took off while at the same time, streaming services started to become more widely available.

Amino Technologies (LON:AMO) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.