Toople Plc (LON:TOOP) Chief Executive Officer Andy Hollingworth talks to DirectorsTalk about the launch of its new cloud business telephony service. Andy explains what it is and how companies will benefit from it and why this product will be good for business.
Toople PLC provides a range of telecoms services primarily targeted at the UK SME market. Its services offered include business broadband, fibre, EFM and Ethernet data services, business mobile phones, cloud PBX and SIP Trunking and traditional services (calls and lines) all of which are delivered and managed through Merlin, the Group’s proprietary software platform that delivers automation for the services provided. The Directors believe, the Group’s key differentiator, compared to its competitors, is the Group’s proprietary software platform, Merlin. Merlin allows potential customers to build a bespoke package online, tailored to each customer’s particular requirements accompanied by an instant, accurate online quote and the ability to purchase the services online. Merlin connects via application program interfaces (“API’s”) to identify the best available service for each customer. Merlin also delivers cross-device functionality, allowing customers to share bundled packages and minutes across devices and employees and captures these arrangements in straight-forward billing. Merlin is fully operational and has been successfully implemented across the Group’s existing customer base.