INTERVIEW: Pelatro Plc Revenue up 53% to $2.38 million

Pelatro Plc (LON:PTRO) the precision marketing software specialist announced its interim results for the 6 months ended 30th June. Joining directorstalk to discuss the result is CEO, Subash Menon.

Subash talks us through the result highlights and provides an update on the acquisition of Danateq, expands on the largest contract Tele 2, how re-positioning as a multichannel market hub will benefit Pelatro and how he views the rest of the year and 2019.

Pelatro plc provides precision marketing software for use by its customers in B2C applications, with a current focus on providing multi-channel campaign management software to Telcos that provides a contextualised, relevant and personalised solution for end users.

Pelatro’s precision marketing solution, mViva, uses Big Data analytics to study growing end user data to reveal patterns, trends, associations and key behavioural traits. mViva then applies algorithms to analyse this data and to identify patterns for each end user. Based on this analysis, relevant offers (which can include additional services or customised campaigns) are made to end users through a variety of channels like SMS, email and apps. mViva allows customers to generate smaller relevant segments of end users, which can be as small as one end user. By using mViva’s targeted approach, Pelatro’s customers have experienced an increase of up to 5 per cent. of annual incremental revenue per end user through the upselling of products.

Click to view all articles for the EPIC:
Or click to view the full company profile:
    Facebook
    Twitter
    LinkedIn
    Pelatro PLC

    More articles like this

    Pelatro PLC

    Pelatro Plc Capital Markets Day

    Pelatro Plc (LON: PTRO), the global Multichannel Marketing Hub software specialist, announced that it will be hosting a capital markets day in London on the morning of Tuesday 15 January 2019. The event will be hosted

    Pelatro PLC

    Pelatro Plc to present at Mello London

    Pelatro Plc (LON: PTRO), the global Multichannel Marketing Hub software specialist, is pleased to announce that the Company will be presenting at the Mello London investor conference. Held on 26 and 27 November 2018, it is

    Pelatro PLC

    INTERVIEW: Pelatro $7.0m Acquisition of Danateq

    Pelatro Plc (LON:PTRO) CEO Subash Menon joins DirectorsTalk to discuss the acquisition of Danateq for an initial cash consideration of $7.0m. Subash provides us with some background to the deal, explains the key rationale, how it

    Pelatro PLC

    INTERVIEW: Pelatro See Revenue up c. 160%

    Pelatro Plc (LON:PTRO) CEO Subash Menon talks to DirectorsTalk about its results for the year end 31st Dec 2017. Subash talks us through the highlights, the significance of a $1.7m contract, markets and trends, the impact

    Pelatro PLC

    A Breakdown of Precision Marketing for Telecoms

    According to the Nelson Company report, Q3 2016, the top smartphone apps were Facebook, Facebook messenger, YouTube, Google Maps. Interesting thing to notice is, all the applications are provided by OTT players.Over-the-top (OTT) players, which offer

    Pelatro PLC

    Pelatro Plc To Float on AIM London Stock Exchange

    Pelatro Plc (LON:PTRO), the precision marketing software specialist, has announced its intention to seek admission of its Ordinary Shares (“Shares”) to trading on the AIM Market of the London Stock Exchange (“Admission”). finnCap is acting as