appScatter Group plc (LON: APPS) CEO Philip Marcella joins DirectorsTalk to discuss the acquisition of Abilott Ltd. Philip explains how the relationship came about, what the agreement means for company and clients, how it furthers the company’s strategy and what investors can expect to see within the next 12 months as a result of the relationship.
appScatter is a scalable B2B mobile app management platform with its own data intelligence stack. We track and collect daily data from 1.3 billion unique app URLs across 252 territories. In addition, we have daily audience data on 3.5 billion mobile devices covering 900,000 apps.
The Group’s app management platform has 3 core focus areas:
1. Mobile Asset Management: The ability to manage the distribution of apps across multiple app stores with full reporting on downloads, sales, in-app-purchasing and advertising revenues. Users can access other tools including App Store Optimisation and keyword optimisation.
2. Data Intelligence: Quantitative and qualitative insights on the performance of more than 4 million apps. Including Daily Active Users (DAU), Monthly Active Users (MAU), Average Revenue per Daily Active User (ARPDAU), retention rates, downloads, store revenue, top chart ranks, keyword ranks. We track top performers, top growers, keywords, ranks, version updates, and niche markets.
3. Security & Regulatory Compliance: Identifies if EU General Data Protection Regulation (“GDPR”) regulations have been implemented and are being adhered to. Clients can check for data breaches and identify where apps could allow unauthorised access to private data.