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Cambria Automobiles PLC

Ice and fire: the Lamborghini Urus in Iceland

When you are told you’ll be driving a Lamborghini for a two-day road trip, your imagination goes into overdrive. You think of whipping along the autostrada, dashing through Parma and Milano, before climbing up to Courmayeur and the Mont Blanc tunnel. You expect dappled light casting shadows on the dash, Matt Monroe on the stereo and hours that last for weeks. At least, I do.

As my aeroplane’s wheels touch down on the runway at Reykjavik airport, however, it is clear this is not to be. Iceland is not normally bathed in rich, warm light, nor does it have roads that flick through valleys or bisect villages. This is a tough, unforgiving region that is battered by the North Atlantic’s worst weather. It is not a place you’d normally pilot the latest Lamborghini.

Cambria Automobiles (LON:CAMB) was established in 2006 and has built a balanced portfolio of high luxury, premium and volume car dealerships, comprising over 40 franchises representing major brands across the UK. The Group’s businesses are autonomous and trade under local brand names, including County Motor Works, Dees, Doves, Grange, Invicta, Motorparks and Pure Triumph.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.