Every day you hear about a new innovative technology or trend, don’t you? One that will revolutionise our lives and transform how we do business. Organisations are rushing to acquire these digital solutions, fueled by the promise of higher productivity and stronger business performance. They shout about the benefits: “Offer quality customer and employee experiences.” “Raise your competitive advantage.” “Outperform!”.
The thing is, even when employees and customers have access to these supposed game-changing solutions and technologies many find that the overall user experience is still somehow lacking. It’s immensely frustrating when these solutions don’t deliver on their operational and commercial promises, something that’s made even worse when there aren’t any obvious issues to resolve that could improve the experience.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.