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How Your Cyber Security Posture Can Generate More Leads For Your Business

At first glance, cyber security and lead generation don’t seem interlinked. But being able to demonstrate a good cyber security posture could win your organisation business. One of the main factors in any purchase decision is trust. Your customers and clients need to trust in your skills and expertise, but also in your ability to keep their sensitive information safe. For example, organisations such as Yahoo and Equifax have lost the trust of millions of customers due to significant data breaches.

The introduction of GDPR has made data protection a more prevalent topic than ever. Both individuals and organisations are more aware of where their data exists and who has access to it, and they need to be confident it is being protected.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.