Providing excellent digital services may be a competitive differentiator, but what happens when other suppliers start negatively affecting your own quality-of-service?
In competitive sectors where businesses flit between suppliers without hesitation, SLAs have traditionally demonstrated your company’s commitment to quality and its trustworthiness.
However, the problem with tradition is that, from the moment a customer signs a contract, the metrics used to measure day-to-day performance rarely reflect reality.
A typical digital ecosystem is complex and involves many elements, which means customers can quickly find themselves facing inconsistent user experiences and pondering whether you have their best interests top-of-mind.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.