Business technology is currently a buyer’s market and customers are always looking for the best deal. As a service provider, it can be difficult to raise competitiveness when everyone’s looking for more for less.
Companies are also reluctant to switch supplier unless there’s a real incentive on offer – the cost of moving providers is enough to put most businesses off.
So how can you differentiate yourself from the competition without suffering financially or promising things you might struggle to deliver?
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.