Marketing a property has always been a unique enterprise. Even if two buildings are identical, their separate locations make them their own unique, unsuitable product.
For as long as people have been buying and selling property, owners and their agents have been keen to increase their slim chances of finding the right buyer for a very a one-of-a-kind asset by publishing the sale to as many locals as possible. Every time a new avenue opens that allows for large scale publication of marketing material, print, billboards, banners, social media, the property industry is always one of the first to pay the toll.
Conygar Investment Company PLC (LON:CIC) is an AIM quoted property investment and development group dealing primarily in UK property.