An influx of young investors are leading a charge of socially responsible and sustainable investing, funnelling their money into investments and projects that serve the greater good.
In financial circles, socially responsible investments (SRI) and funds geared toward environmentally, socially and governance-friendly (ESG) projects have grown in popularity with millennial investors. Those activities include avoiding investment in companies associated with addictive substances and vices for example alcohol, gambling and tobacco — and seeking out companies engaged in social justice or environmental sustainability.
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