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Blue Star Capital Plc

How Micropayments Can Save Online Journalism

The internet has both democratised access to information and lowered the barriers to produce and distribute it. The consequence is that information is abundant, competition between publishers is fierce and it’s harder than ever to make readers pay for news.

To make things worse, publishers have tried to compensate for the decrease in print revenue by introducing variants of digital subscriptions. In other words, they have just transferred their old business model to the internet era. While subscription revenue might be the secure and preferred choice for publishers, it demonstrates a strong misunderstanding of reader preference (see bar chart).

 

SatoshiPay was founded in 2014 with the vision of making micropayments global, fast, and easy. Having initially acquired 10.68% of SatoshiPay in January 2017, Blue Star Capital PLC (LON:BLU) increased its stake on two further occasions and now holds 29.4%. The Company is valuing its shareholding in SatoshiPay at cost which is currently  £1.685m.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.