As an industry racing to define the future, the short-term success of product marketing often steals the broader focus from the slower wheel of brand development. It’s easy to see why.
Developing a deeper story, overarching relationship with the audience, and the overall big picture seems less important, especially considering the rising competition. But it’s important.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.