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How Can An Online Casino Grow In A Competitive Market?

The online casino industry is huge, with data from the analysis firm Mordor Intelligence suggesting that the market could grow to $87.75 billion by the year 2024. This figure is made up of several gambling channels, such as poker, bingo, and sports betting, but online casino games make up a large part of it.

Part of the growth of the online casino market is because it is going international, as more people in more areas start to enjoy and access online casino games using platforms such as mobile devices. With that in mind, it may seem strange to suggest that going hyperlocal could be one of the biggest strengths of an online casino trying to stay competitive.

The reason that this works is that going hyperlocal allows a casino to find a niche while others are going international and are trying to get customers in all regions.

Nektan PLC (LON:NKTN) is a leading international gaming solutions and services provider. They serve the US and European markets, driving digital gaming transactions, through proprietary technologies that permit speed, flexibility and innovation.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.