Advertisers, agencies and publishers need to work together to ensure brands are not overly sensitive about appearing in news environments, writes our Operations and Ad-Tech Director, Leena Vara-Patel.
Martin Clarke, the publisher of MailOnline, recently called for brands to see it as their “public duty” to support all news, amid concern that some advertisers are over-sensitive to their brands appearing next to news they see as harmful to their businesses.
“There are some big brands, particularly in America, that don’t want to be next to news at all, which is really unfortunate because society needs news. It would be nice if brands saw it as their public duty to support news of all stripes,” said Clarke.
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