Guardian Financial Services to go whole of market on Friday

Guardian Financial Services will launch on Friday – meaning directly authorised firms can register to trade with the protection provider for the first time.

Initially the adviser-only insurer is offering term assurance and critical illness.

However the intention is to launch into income protection in the first quarter of 2019, business protection in the second quarter of next year and whole of life insurance after that.

SimplyBiz (LON:SBIZ)launched in 2002 with a groundbreaking proposition designed to provide directly authorised advisers with a new level of support. Today, it is the largest supporter of directly authorised advisers in the market.

The core principles of the business are the same today as they were when we launched – to put the needs of financial advisers and their clients at the heart of everything we do. That’s why you will only find market leading products and service on offer from SimplyBiz, all designed with that principle in mind.

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