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Actual Experience Plc

Great (customer) expectations: why digital services matter

Utilising data to meet customer needs and expectations
Application Intelligence solutions have become vital to providing companies with visibility into distributed, complex applications so that issues can be spotted early, before they become widespread customer experience problems. These solutions also provide analytic capabilities that allow businesses to easily correlate the technical and business metrics with the overall business process, and drive insights into how to improve customer experience.

Whether it is migrating to the cloud or breaking a monolithic application down into microservices, there are many different approaches to delivering a better user experience. When choosing their approach, successful organisations are guided by insights about their customers’ behaviour. They must also test and iterate against their hypotheses, using real-time insight into user behaviour and business outcomes to guide their development.

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.