Despite the rise in popularity of newer mobile messaging channels such as RCS, WhatsApp for Business and Apple Business Chat, SMS remains the primary mobile communications channel for most organizations. In fact, industry analyst Mobilesquared predicts that 2.8 trillion A2P SMS messages will be sent by 2022.
While smartphones have evolved significantly over the last 15 years, it is fair to say that the humble SMS hasn’t really changed during that time. The absence of branding remains one of the known limitations of SMS which hinders businesses as they look to improve their customer experience. For today’s security-conscious consumer, being able to tell whether an SMS originated from a real business is becoming even more important in the face of increasingly sophisticated mobile fraud attacks.
IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018.