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Gresham House Strategic plc

Four Easy Steps to Pitching Your Fund

Next week, private equity investors and fund managers from across the globe will flood in to SuperInvestor International, at the Hotel Okura, in Amsterdam. Here, LPs and GPs will meet and converse; they will strengthen partnerships and strike up new ones. There will be formal meetings and informal networking events; seminars and canal cruises. If you are a fund manager at SuperInvestor, one thing is certain: there are going to be opportunities to introduce your fund to potential investors, so you had better be ready.

Sadly, one more thing is certain, too: the majority of managers will fail to do a good job.

At MJ Hudson, we see hundreds of manager pitchbooks, teasers, PPMs and DDQs and very few are very good. Some struggle to make their point clearly; others try too hard to be something they are not. Some completely miss the point.


Gresham House Strategic PLC (LON:GHS) has a 1.3% ownership of MJ Hudson as of June 2018.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.