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Gresham House plc

Five ways retailers can use the WhatsApp Business API

With more than 1.5 billion users worldwide, WhatsApp has become one of the most influential digital communication channels on the planet. The average user checks the messaging app more than 23 times per day.

Until recently, the channel remained out of reach to customer-centric enterprises. But, with the success of the WhatsApp Business app for small businesses, WhatsApp has released an API that can be used for retail enterprise communications. Now, there’s an arms race to use the channel that’s closest to consumers to enrich customer communications and notifications to improve the customer experience (CX).

IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.