According to legend, Lady Godiva rode naked through the streets of Coventry to save the peasants from the oppressive taxation imposed on them by her authoritarian husband.
Substitute oppressive taxation for ‘regulation’, and her Ladyship for the ‘Coventry Building Society’, and you have the modern-day version of this heart-warming legend.
I am not suggesting Mark Parsons, the plain-speaking chief executive of the Coventry, is likely to be donning his riding boots any time soon. Nonetheless, when announcing the society’s excellent results he rightly highlighted the important part played by intermediaries in the achievement of the building society’s strong growth.
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