How important are the primary domains to your business? Do you as a Business Manager understand what the primary domain names are for the organization? What are the consequences if they were offline for a period of time and who would be held responsible? This is a tricky concept to introduce to clients, but when they understand the “insurance” a Registry Lock can offer, it is one of the fundamentals of a protected domain name strategy.
Today’s digital world is full of opportunities, but also inherent risks, some of which are hidden to brand holders.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.