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Vertu Motors Plc

Eight questions to… Phil Regan, head of digital product marketing and e-commerce

What are the main responsibilities of your role?
Regan: As the head of digital product marketing and e-commerce at Vertu Motors, I am responsible for achieving sales growth across our digital platform through launching and maintaining new products with a leading user experience, targeted marketing activity and ensuring we have data to track, review and learn.

With the team, I am also responsible for ensuring our digital product offerings are constantly evolving and improving to match our customers’ requirements and expectations.

Vertu Motors plc (LON:VTR)  was formed in late 2006 to acquire and consolidate UK motor retail businesses. It was founded as a new entrant into the UK motor retail sector and is listed on the AIM market . The Vertu Motors group operates a nationwide chain of franchised motor dealerships offering sale, servicing, parts and bodyshop facilities for new and used car and commercial vehicles.

 

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