Your digital business would be nothing without your customers and this is why you do everything in your power to ensure they’re happy.
We know how it feels – you strive to provide the best possible product and service to ensure customers remain loyal and don’t look elsewhere, but what about when they do jump ship?
Do you know why they really left? The likelihood is that they never gave a definitive reason but deep down you know why they chose to go elsewhere. Or worse, customers are telling you the faults with your solution but you can’t work out where the issue is coming from.
A lot of customers won’t complain, they just won’t use your solution again. That’s why you need to get to the bottom of why customers don’t return and prevent an exodus.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.