A domain name is not a website address, but much more and business owners have to be very careful in choosing the name for websites that becomes an identity of the business. Domain names have close links to brand identity, and you must choose a name that becomes easily brandable so that people can remember and recall it quickly. When you are brainstorming domain name ideas, you should consider several factors.
The name must be brandable
Since the domain name not only a URL name but precisely represents your business and becomes its face it should have qualities of becoming a brand.
CentralNic Group Plc (LON: CNIC) is a London-based AIM-listed company which develops and manages software platforms allowing businesses globally to use the internet for their own websites and email, as well as protecting their brands online.