With consumer confidence in the UK being weak at the moment, I am taking a closer look at the prospects of online fashion retailer Boohoo Group PLC (LON:BOO). Could it deliver improving share price performance?
With the company having exposure to a variety of international markets, it is less reliant on the UK economy than many of its sector peers. This could help to protect it against the potential impact of Brexit. Although I feel optimistic about the outlook for the UK economy, I do think that Brexit may cause a degree of disruption and potential uncertainty which could manifest itself in weaker confidence among consumers and businesses.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.