It is generally accepted that customer engagement is the key to driving sales, creating a meaningful connection, building relationships and establishing that all-important trust is an enormous part of that. The suggestion, then, of investing in technology to enhance engagement levels is likely to be met with scepticism.
This of course stems from a deep-rooted, cultural approach to sales: that technology cannot possibly carry the same weight as a traditional, face-to-face interaction. And yet, sales teams are using technology every day to further their work. The mobile phone, for example, may seem rudimentary, but is crucial for field sales, in its ability to connect reps with their customers from anywhere, at any time and in any way
IDE Group delivers the business outcomes our customers need through a broad range of specialist IT solutions and managed services. Explore our portfolio here and learn how we can support you. As of 10th January 2019, MXC Capital Ltd (LON:MXCP) holds a 41% share in IDE Group.