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Marshall Motor Holdings Plc

Dealerships need to plan beyond latest lockdown

ENGLAND’S second lockdown may only be until the start of December – but dealerships’ plans to deal with showroom closures need to last much longer than this, according to RTC Automotive Solutions.

Automotive digitalisation specialist RTC has cautioned that, with no end in sight to coronavirus-related disruption, dealers need to embed stability into their business models for the long term rather than expect to get ‘back to normal’ on 2 December.

Though many dealers are finding ways to continue car sales through digital channels, RTC has urged them to give equal priority to aftersales – a source of revenue that remains consistent regardless of the level of restriction placed on businesses.

Marshall Motor Holdings Plc (LON:MMH), together with its subsidiaries, engages in retailing passenger cars and commercial vehicles in the United Kingdom. It sells new and used vehicles; and provides after sales services, such as servicing, body shop repairs, and parts sales.