Research has established that a growing number of companies are furthering their faculties in real-time customer analytics to improve customer experience and sustain customer loyalty. When asked about the importance of leveraging this technology, nearly 60 percent of business leaders shared a belief in its great potential across various customer touch points and devices today. This figure is likely to reach 79 percent in just a couple of years. Consequential to the efficient usage of customer insights, about 58 percent companies attested to noticing a significant rise in customer retention and close to 44 percent shared registering the inflow of new customers.
The fact that organisations are increasingly acknowledging the fundamental reforms triggered across functions by Big Data Analytics and its impact on business revenues and consumer experience speaks highly of its future potential. While enterprises will continually compete to stay relevant in the ever-crowding consumer market, data analytics and smart usage of insights so derived will be a decisive resource for them.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.