Home » Market News » DirectorsTalk Highlights » D2C Retailing – Evolution or Revolution?
Norman Broadbent Plc

D2C Retailing – Evolution or Revolution?

Direct to consumer retailers have been the success story of the 2010s. Brands such as Harry’s, Caspar, Made.com, and others, have gone from fledgling start-ups to agile VC backed businesses. As they continue to evolve, market expectations are defied, and the traditional retail space is disrupted.

D2C’s have several key characteristics:

  • Typically they launch with just one specialised product, often in a cluttered marketplace
  • Often founder-led, they have a strong ‘reason-for-being’. This is often underpinned by a unique story of how their founder became frustrated by a gap in the market which they sought to fill. Such a ‘frustration’ is one the target market relates to
  • They are experts in the use of online, highly personalised, targeted consumer messaging leveraging a combination of social media, Chabots, and email marketing. This creates a strong brand and a personal connection with the consumer.

Norman Broadbent plc (LON:NBB) is a leading Professional Services firm offering five interrelated Talent Acquisition & Advisory Services: Board & Leadership/Executive Search, Senior Interim Management, Research & Insight, Leadership Consulting & Assessment, and executive level Recruitment Solutions.

To read the full news article please click here

Receive our exclusive interviews – Enter your email to stay up to date.

Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.