Nailing your employer brand starts with effectively defining your company culture and mission.
Your mission underpins everything you do. As you grow and mature as a company it should help determine the suitability of your next hires, the ethos of your team and ultimately, the direction of your business. Without a solid mission, your company lacks focus and your team will lack purpose.
Remember that your mission needs to be unique to your company so don’t try to overcomplicate things or be overly profound with your use of language.
Jobbio is a hiring platform that changes the way brands connect to the talent pool. MXC Capital Ltd (LON:MXCP) holds a share in Jobbio.