In an attempt to encourage younger women to check their breasts regularly, CoppaFeel! has teamed up with online fashion retailer Boohoo to create a range of potentially life-saving bras.
The range comprises three bra designs, each featuring a different pattern for women to follow when checking their breasts. The bras’ washing labels explain symptoms of breast cancer to look out for when performing a check.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal & Miss Pap brand names.