While any association with weed or marijuana is riddled with negative stigma (and only legalized in some U.S. states), the rise of cannabidiol (CBD) by athletes has become impossible to ignore. So much so, that John Isner recently announced a partnership with Defy sports drink, a hemp-based company.
“There’s been a lot of attention in golf, but tennis has been late to the game,” says Brian J. Baum, the president and CEO of CANNOVIA. “It to us was a great sign because there’s a lot of benefit this can bring to tennis players. That’s a huge market opportunity.”
Sativa Group PLC (NEX:SATI) is a seed to consumer medicinal cannabis and cannabidiol (CBD) wellness business, focused on the smart-sourcing of the raw material, advanced extraction, manufacture, testing, distribution, and research & development of medicinal cannabis and CBD products.