Home » Market News » DirectorsTalk Highlights » Case Study: Mitchells & Butlers
Actual Experience Plc

Case Study: Mitchells & Butlers

“Actual tells us two things: where to invest in infrastructure and what are the causes of poor user experience” Tony Bentham, Director of Business Change & Technology, Mitchells & Butlers

Mitchells & Butlers runs over 1650 pubs, restaurants, and hotels. It is the largest managed pub and restaurant chain in the UK. It has sales of approximately £2bn a year and employs over 40,000 people.

THE CHALLENGE

Due to the digital nature of its business ensuring high quality user experience is critical to the success of Mitchells & Butlers. Critical systems include:

  • Integrated Point of Sale technology in all its restaurants which incorporates ordering, table management, tills and payments, and take-away services through its websites.
  • Centralised systems for managing people, stock and waste and building management.
  • Central Reservations System is used by corporate clients as well as by the staff at the hotels.

 

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.

To read the full news article please click here

Receive our exclusive interviews – Enter your email to stay up to date.

Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.