Carlsberg UK has appointed Be Heard to a newly-created role as digital agency.
Be Heard will work across all the brands in the Carlsberg UK portfolio brands including; Carlsberg Danish Pilsner and Carlsberg Export, San Miguel, Birrificio Angelo Poretti, Mahou, Tetley’s and Brooklyn Brewery.
The agency will work alongside the brewer’s creative agencies Fold7 (Carlsberg brand lead) and Pablo (San Miguel lead), whose remit will remain unchanged.
Gresham House Strategic PLC (LON:GHS) has a 9.5% ownership of Be Heard as of March 2018. GHS fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.