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Amino Technologies plc

Buying a new Smart TV reminded me of the importance of the User Experience

At Amino we have been saying for years, that: “Content is King, but the user experience is Queen”. It’s easy to say this, but first-hand experience of recently buying a new connected TV from a leading brand shows that it can be forgotten, even by global CE device brands!

We all know how this can happen. Product Managers are driven by endless requests for new features, support for the latest standards or to integrate the latest app. CE device manufacturers are creating these products for a retail market, aiming for a single product with continental or global reach. The result is that the consumer often sees a bloated Smart TV experience with the majority of the integrated apps and services not relevant to that consumer or the territory he or she lives in.

Amino Technologies (LON:AMO) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.