Technology leaders like to believe human experience is a new concept. In reality it has always mattered, absolutely nothing has changed.
Way before our lives became reliant on the digital world, people gravitated to businesses with the best working experience and customer experience. Companies that got the human experience right built highly productive workforces and established successful brands over decades and centuries.
But as interactions with business have become increasingly digital for staff and customers, businesses are losing control of productivity and brand. This has caught companies by surprise. Many were unprepared and slow to adapt, plenty of others are unfortunately still asleep at the wheel.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.