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Gresham House plc

Bringing the Air New Zealand brand to life within Google search

A couple of months ago, Google introduced Gallery Ads, a new ad format that combines the intent behind search with the creative appeal of display.

These Gallery ads are interactive ads that sit in position 1.0 on the mobile search results page and consist of a standard text headline, a display URL and swipe-able image carousels with accompanying taglines. In the words of Google, “by combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer”.

Gresham House Strategic PLC (LON:GHS) has a 9.5% ownership of Be Heard as of March 2018. GHS fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.