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boohoo Plc

Boohoo is on the fast track to premium with Karen Millen buyout

The fast-fashion retailer’s latest acquisition will catapult Boohoo into premium territory, opening up a whole new set of customers in the process.

Boohoo has been busy carving out a position for itself as the undisputed queen of fast fashion.

While rivals struggle to keep up the pace, bogged down by operational issues and stagnating profits, the Boohoo Group has cracked on with its ambition to create a “scalable multi-brand platform”, serving 13 million active global customers.

Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names. 

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.