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Boohoo dominates Love Island tweets

Boohoo is the fast-fashion brand most associated with Love Island on Twitter, new research has shown.

The Manchester-based etailer racked up nearly 12,500 Love Island related mentions on the social media site, from 8 to 15 July.

This dwarfed official Love Island sponsor I Saw It First’s engagement of 688 mentions, data from Kantar Analytics has shown. 

Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names. 

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.