Home » Market News » DirectorsTalk Highlights » Boku’s Fortumo to launch Amazon Prime bundle for subscribers of Jio Platforms
Boku Inc.

Boku’s Fortumo to launch Amazon Prime bundle for subscribers of Jio Platforms

Boku Inc (LON:BOKU), a leading global mobile payment and mobile identity company, has announced that its recently acquired subsidiary, Fortumo, has been working with Amazon to enable the launch of an Amazon Prime bundle service for subscribers of Jio Platforms, India’s largest and fastest growing digital services company*.

Jio is offering one year of Amazon Prime with select Jio broadband plans during the first 12 months of the subscription.

The bundling solution was delivered to Amazon through Fortumo’s Trident Bundling Platform, which has previously been used to launch Amazon Prime offers for telco subscribers in France, India, Ireland, Malaysia, Poland, Spain and the United Kingdom. The Trident Bundling Platform allows mobile operators, pay TV and broadband providers to launch promotional offers with external digital services in a scalable manner and through one integration.

The Trident Bundling Platform gives telecommunications companies the following capabilities:

· Access to a content portfolio pre-integrated with dozens of digital merchants;

· Support for mobile data provisioning, discounts and free trial offers;

· Flexibility in setting up multiple bundle offers, including managing hard bundles, soft bundles and reselling for different subscriber audiences;

· Backend for managing user authentications, validations, entitlements and activations;

· User-facing front-end for on-boarding, activations and deactivations; and

· Real-time analytics platform on bundling performance and reconciliation.

Sanjay Sinha, Vice President of India Business Development at Fortumo, commented, “We are excited to be a part of delivering the solution that helps customers join Amazon Prime in new ways, giving them access to the best in shopping and latest entertainment, including a selection of award-winning Amazon Original series, thousands of movies and TV shows on Amazon Prime Video, unlimited ad-free music on Amazon Prime Music with a world class customer experience and unlimited access to bestselling eBooks through Prime Reading and access to free in-game content through Gaming with Prime.”

*Source: India Today