German luxury automakers are all optimistic and confident about EVs. But BMW is taking a decisively different direction from Audi and Mercedes when it introduces the company’s new vehicle platforms starting in 2021. Wieland Bruch, BMW’s communications manager for electromobility, clearly articulated the company’s forward-looking EV strategy to us from the sidelines of the Geneva Motor Show last week.
“When we started with BMW i five years ago, we felt it was the time for fully electric cars,” Bruch told me. He explained that the BMW i3 was built on an EV-only platform and, at the time, the company expected to produce other Bimmers that would exist only as an electric vehicle.
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