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Actual Experience Plc

BBC seeks to increase younger audience through data analytics

The BBC is driving a range of initiatives, including enhancing signed-in usage and developing data analytics capabilities, to increase consumption of its content by younger audiences.

Head of product Rebecca Salsbury leads a 120-strong team, including product managers, software engineers and other professionals who design, create, integrate and operate the systems that underpin the broadcaster’s audience platform.

The team’s key goal is to increase the frequency with which younger users visit the BBC and offer them features and benefits across its products, in addition to iPlayer.

 

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.