Encompassing television commercials, digital banners and radio spots, the nationwide campaign challenges Australians to consider how they can get the best return when selling their home and whether real estate agents deserve to walk away with tens of thousands of dollars by taking a slice of the sale price, opposed to earning a fixed fee.
Independent research conducted by Purplebricks to inform the campaign shows that 70 % of Australians would prefer a fair-fixed fee as opposed to the ‘old-fashioned’ commission.
Neil Tavender, Purplebricks Australia CEO said: “Since launching we have saved Australians over $50 million in commission fees. This campaign is about educating Australians about the real estate industry’s archaic business model that only benefits agents. We won’t rest until every Australians understands they can sell their home with a fixed fee, get a great result and not fund ‘commission collectors’ lifestyles.”
Purplebricks (LON:PURP) is the leading next generation estate agency in the UK with operations in Australia, the US and Canada that combines highly experienced and professional Local Property Experts (Local Real Estate Experts in the US) and an innovative use of technology to help make the process of selling, buying or letting so much more convenient, transparent and cost effective. Purplebricks is transforming the way people perceive estate agents and estate agency.
