Nowadays it is near impossible to identify an industry that hasn’t been transformed by digital technologies. Large corporations and SMEs are investing billions of pounds in developing and integrating state of the art digital ecosystems in order to improve performance and boost growth. This is because companies must provide a seamless digital experience to customers, employees, suppliers and investors if they are to enjoy long term success.
To deliver this outcome, companies now rely on complex digital ecosystems that involve IT, third party networks, data centres, countless applications, and digital tools, systems and platforms. And yet, despite all these innovative technologies and significant investments companies are still struggling to deliver a quality customer experience or drive productivity upwards. Many senior executives blame this on particular technology or software, the business strategy, economic context or even employees.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.