Philip Marcella, appScatter CEO, commented:
“Improving the effectiveness of user acquisition is a key strategy for many of our existing customers, so this partnership with Bango is a strong commitment to our ongoing support for our clients’ future commercial success.”
appScatter Group plc (LON:APPS), the app management and data intelligence platform, today announced that it has signed an agreement with Bango PLC (LON:BGO), the mobile commerce company, to grow in-app revenues for appScatter’s customers through Bango Marketplace.
Bango Marketplace provides app developers with a unique way of targeting the small percentage of users that are proven to make in-app purchases, which generates the majority of revenues for app developers. App developers who have used these audiences for user acquisition campaigns have more than doubled in-app revenues.
Through this partnership, appScatter will offer Bango Marketplace to its app developer customer base, with appScatter developers benefitting from an exclusive offer on high value audiences of pay-proven users.