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Centralnic Group Plc

Amazon wins ‘.amazon’ domain name, aggravating South American region and undermining digital commons

Amazon has a new means of dominating the market—one that threatens the economic interests of the people who call the original Amazon home. In May 2019, the online megastore secured the general top-level domain name “.amazon.” Anyone with the internet will recognize these domain types even if they don’t know the term. They’re the endings to website addresses, like “.com,” “.org,” and “.ac.uk.”

The ICANN—the organization charged with overseeing the internet’s domain names – gave exclusive rights to the US based company to administer “.amazon” domains, allowing the company to expand its branding opportunities. 

CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs. They use their in-house developed IT platforms to distribute its portfolio of popular domains to a global network of over 1,500 registrars (retailers such as GoDaddy LLC), which sell these to end users. 

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.