Action Hotels plc LON:AHCG, the leading owner, developer and asset manager of branded three and four-star hotels in the Middle East and Australia, has told DirectorsTalk about the formal opening of its third hotel in Oman, Mercure Sohar.
The 151-bedroom freehold hotel, located in the heart of Sohar, is Action’s ninth collaboration with AccorHotels and the first Mercure-branded property in the portfolio. The hotel welcomed its first paying guests on 1st December 2016 and early business enquiries have been encouraging.
Mercure Sohar brings Action Hotels’ portfolio to 12 operational hotels and 2,181 rooms in six countries with the total pipeline set to take Action to 3,000 rooms by 2017.
Alain Debare, Chief Executive Officer of Action Hotels commented: ‘I am delighted to announce the opening of Mercure Sohar. Sohar port and free zone is an important link in Oman’s commercial industry and this ideal location means we are confident the hotel will be a successful addition to our portfolio as we continue to work towards our goal of 5,000 rooms by 2020.’
Olivier Granet, Managing Director and Chief Operating Officer for AccorHotels Middle East commented: ‘As a leading global hospitality company within the region, we are delighted to debut the Mercure brand in Oman, a brand with a robust international network and commitment to quality. With six hotels in operation and three in the pipeline with our partner Action Hotels PLC within the region, we value this relationship and look forward to widening our footprint as well as building brand equity in Oman.’
