Today, customer expectations are evolving at an uncomfortable pace for retailers. Customers expect your brand to understand what is important to them as a consumer. They want personalised experiences and to be shown things that are relevant and timely. This combined with a highly competitive nature and its razor-thin margins makes retail a tough market.
But, how do you personalise the experience of each and every customer when you have got thousands visiting your stores and e-commerce sites every day?
So, how can data analytics help you achieve all the benefits of a single customer view?
The first step is to become a data-centric organisation. If you are to understand your customers and offer them a personalised experience, you need to have information on who they are. This was highlighted in recent research of 500 business decision makers in the UK and Germany, which revealed that 82 per cent of retailers are committed to implementing a data-centric strategy in the next five years
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.